Seniority where it matters.
The hardest decisions on an IS-Auto programme — what to configure vs. customise, what to defer, what to kill — are made in the first six weeks. That's where the founder is. Not at month nine, signing change requests.
Founded in 2026 by a 15-year SAP IS-Auto and proaxia VSS veteran who has also run a global aftersales practice from the operator's side of the desk. Built deliberately small — single-vertical, senior-led, accountable.
Our founder has done all three sides of the table — implementor, programme owner and operator. 15+ years across SAP IS-Auto (DBM, VMS, MRSS) and proaxia VSS. Most recently, global aftersales systems manager (ERP & Digital) for a major UAE conglomerate, driving aftersales requirements across Tier 1 to Tier 10 brands plus international entities in Qatar, Oman and Sri Lanka — 60+ critical deliverables in a single year.
Programmes delivered for OEM regional offices, dealer groups and importers across the UK, India, Qatar and the UAE. Currently in MENA & APJ leading VSS presales and partner enablement.
The conviction behind Trinexa: cheap-seniority is a contradiction every other firm pretends doesn't exist. We've designed around it — a senior founder paired with a younger delivery bench of automotive-obsessed engineers and AI-fluent consultants trained on dealer business processes, IS-Auto modules and the data structures behind VSS.
The hardest decisions on an IS-Auto programme — what to configure vs. customise, what to defer, what to kill — are made in the first six weeks. That's where the founder is. Not at month nine, signing change requests.
We do automotive. Not healthcare. Not retail. Not "digital transformation" as a catch-all. The depth is the product.
If we can't do something, we'll say. If a competitor fits better, we'll name them.
You own the system after we leave. That means you own the docs first.
Not before. We've walked away from AI scopes where the IS-Auto data wasn't ready.
15+ years SAP IS-Auto, proaxia VSS, aftersales digital. Operator background at a top-3 UAE conglomerate. Currently leading VSS presales across MENA & APJ.
Automotive-trained on DBM / VMS / MRSS. Each placed deliberately on a single vertical engagement.
Azure event mesh, OEM warranty pipelines, Infomedia, ANPR. The plumbing that holds in production.
RAG, forecasting, anomaly detection — built on top of IS-Auto / VSS data, never on hope.
DBM / VMS / MRSS expertise. Dubai or Hyderabad base. Programme delivery across MENA & APJ. 8+ years.
proaxia VSS, ANPR, eVHC, WhatsApp comms. Comfortable on customer site. 3+ years.
LLM applications on enterprise data. Bonus if you've touched IS-Auto data structures.
If you've shipped real automotive work, we'll talk — even if no listing matches.
30 minutes. Bring the problem.